What is Fair Trade Coffee?
Fair trade is an innovative, market-based approach to sustainable
development. Fair Trade helps family farmers in developing countries to
gain direct access to international markets, as well as to develop the
business capacity necessary to compete in the global marketplace. By
learning how to market their own harvests, Fair Trade farmers are able
to bootstrap their own businesses and receive a fair price for their
products. This leads to higher family living standards, thriving
communities, and more sustainable farming practices. Fair Trade
empowers farming families to take care of themselves, without
developing dependency on foreign aid.
The Fair Trade Certified label guarantees:
A fair price
The Fair Trade Certified label guarantees that farmers and workers
received a fair price for their product. The Fair Trade price means
that farmers can feed their families and that their children can go to
school instead of working in the fields.
Quality products
By receiving a fair price, Fair Trade
producers can avoid cost-cutting practices that sacrifice quality. The
Fair Trade producers’ traditional artisanal farming methods result in
exceptional products.
Care for the environment
Most Fair Trade Certified
coffee, tea, and chocolate in the US is certified organic and shade
grown. This means that the products you buy maintain bio diversity,
provide shelter for migratory birds, and help reduce global warming.
Fair Trade/Organic Offerings at Coffee Times:
Colombian Excelso
Guatemalan
Sumatra (also available in decafe)
Peruvian
Papua New Guinea
Fair Trade Organic Blend
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